Absolutely collection

Photographed at artist Goshka Macuga'sstudio.

The Pramma Absolutely collection reinforces the message of simplicity and structural language inherent to the brand, with an infusion of vibrant new colours and constructional details. New silhouettes are accented with curvilinear edges, pleats construction that echo the restrained elegance of Art Deco architecture. In addition to classic shades of optic white, jet black, and rich bordeaux, new colours reflect the optimism of Spring. A rich cinnabar red, cadmium yellow and a natural shade of umber all take inspiration from pigments used in Renaissance masterpieces.